Our premium clarifying shampoo is infused with raw apple cider vinegar to help clarify and rebuild your hair. WOW Apple Cider Vinegar Shampoo is free from any harsh or harmful chemicals that would eventually dry out your hair follicles. The gentle detox formula removes excess oil & buildup while restoring shine and vitality to your hair. It's cold outside but don't worry about your dream coat, get the healthy, vibrant hair you've always dreamed of with the help of Wow Apple Cider Vinegar Shampoo. Raw Himalayan apple cider vinegar powers our clarifying shampoo to bust up build-up, repair damage from heat & styling products, dirty pollution, and excess oil & buildup. This sulfate free, and paraben free shampoo delivers a naturally effective detox, without stripping the scalp's natural oils!